samples3

Résumé About Me Writing Samples Home Rates Contact Happy Clients

How To Write Great eZine Articles – Every Time

One of the most important aspects of any online marketing venture, whether it’s selling books or auto parts, is building a database of your customers and potential customers. The most popular method to achieve this is by offering a newsletter or eZine that visitors to your site can subscribe to for free. The problem many online business operators face is, they don’t feel they can write worth spit.

In this article I’m going to walk you through a process using a proven template, that will allow you to create outstanding eZine articles.

There’s an old formula in the public speaking and writing arena that almost
guarantees a great presentation. All you’ve got to do is stick to the formula.
This is it:

1. Tell ‘em your going to tell ‘em.
2. Tell ‘em.
3. Tell ‘em you’ve told ‘em. That’s the formula or template, if you will.

Notice how I began this piece. I talked a little about a problem facing many
online marketers – writing eZine articles. In the second paragraph I told you
what I was going to tell you. Now, I’m explaining the technique. The formula
always works.

Let’s talk a little about what it takes to write a good article. To do this I’m going to make a big assumption. That is, that you know something about what you’re doing or selling online - and that you have, at least a bit of passion for it.

With genuine enthusiasm behind you, it will actually be easy to write something of interest and value to your customers and visitors. All you’ve got to do is come up with a topic and apply the formula.

Now, if your interest in Web marketing is motivated only by the chance of making a quick buck, and you have little or no interest in what you’re doing outside of the money aspect, I’m afraid I can’t help. Sorry, that’s the cold truth. If you find you fall into this category, my advice would be to take some time and find your passion. Okay, having said that, let’s get back to writing a great article.

When I though to write this piece, I looked around for a common problem. I’ve noticed that many online biz operators really hate to write. These are people who can apply lots of proven methods when it comes to site design, product development and promotion, but a lot of them would rather visit the All Night Root Canal Clinic than write. So I first identify a problem.

In my opening I talk a little about the difficulty and state how I’m going to fix it. (Tell ‘em you’re going to tell ‘em) Are there problems in your field? If there aren’t, shoot me an email quick - I’m in the wrong biz. Once you’ve identified an issue, write from the heart about the solution. That’s what I’m doing now. If you’re concerned with grammar and spelling, get yourself a modern word processing program that will point out any mistakes.

The truth is though, when you write with passion and from the heart about something, people will often forgive tiny glitches in your prose. They’re much more interested in the WIIFM (What’s in it for me) aspect of your article. Then, after you’ve explained the solution, take the time to tie it all together and, you’re done. Simple.

So, let’s take a look at what we’ve learned.

1. Define a problem or a situation of interest to your audience.
2. Explain to your audience what you’re going to discuss and how it will help them.
3. Discuss it - in other words, download your info.
4. Writing with passion about a topic you’re knowledgeable about is easy when you have a formula or template
and follow it.
5. Sum it all up - just like I’m doing here.

If you follow these simple guidelines you’ll find that with a little practice and some patience you’ll be turning out copy like the pros. Who knows, you may even find that you like it.

eMail For More Info